Asia Data

To start the first newsletter in the discovery phase, all you need to do is click on a call to action, for example on the landing page. The interested party then usually receives freebies, such as an e-book or a white paper. If they don't convert immediately, newsletters with useful content for the ...

The personnel recruitment process begins with the position to be filled, which is characterized by the tasks to be performed and the qualifications required. This should be described as realistically as possible so that an applicant knows what is expected of him/her and whether he/she really has all ...

Confirming existing personas or new ones through real opinions and experiences requires less effort than you might think. To do this, proceed as follows: Send emails with 30-minute interviews to customers, prospects and strangers who resemble your persona. Ask about aspects where you are unsure and ...

Learn the language of your customers

As soon as you delve deeper into the world of social media, you will notice that the rules of conduct vary across social networks. Since social media communication is diverse, there is no general recommendation for action. In practice, you will gradually ...

This raises the question: don't these two results speak against content marketing as a marketing pusher? The answer is a clear no. The reasons for the content marketing skepticism lie in inadequate preparatory work (target group qualification and content audit) and sometimes botched implementation ...

Copy from similar customer segments
The best way to build a solid B2C social media strategy is to build on similar customer segments. Therefore, segment users based on quality-driven metrics (lifetime value, average order value).

For B2B, looking at similar customer segments is not so useful ...

E-mail marketing enables you to have a direct dialogue with existing customers and potential new customers. In the overall area of ​​online marketing, e-mail plays a role that should not be underestimated due to the quick communication factor, the various design options and, last but not least, the ...

Growth-Driven Design takes a completely different approach and achieves significantly greater efficiency than traditional web design. This method was developed by HubSpot, led by Luke Summerfield, to eliminate the serious disadvantages of traditional website development.

The key point of growth ...

It should also be noted that some of the important plugins are not free. The landing page tool Optimizepress, for example, costs around 100 US dollars per year and Obtr is indispensable for lead management , which costs 99 US dollars per month. Unfortunately, it is not possible to determine a ...

If lead management is to be used professionally, automated lead generation or a CRM system is of crucial importance.

Lead generation
Using your own website as a lead generation machine is one of the most sustainable lead generation practices. If you persistently publish content on your own website ...