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Instagram Reels get some of the best engagement on the platform. These short-form vertical videos generate more impressions and comments than any other format. For small businesses, Reels are the fastest way to grow on Instagram.

But if you’re manually posting each Reel, especially multiple times a ...

Think of it this way: Every employee, vendor and leader who touches your social media accounts plays a role in your overall security posture. Why? Because social media is inherently public. Any security breach can instantly damage your brand’s reputation through inappropriate posts, misinformation ...

Track the engagement metrics of any influencer you might partner with, particularly for an industry-specific influencer or creator. Sometimes, a smaller, highly engaged community will lead to a better campaign than a larger community that doesn’t engage much.

Some of this research can be done ...

Social might enter its “serious” era


The outlook on memes as a marketing tool is complicated. While most respondents selected memes as a top content priority for next year, opinions on their effectiveness were all over the map.

Chris Lam, marketing advisor for Los Angeles County’s Economic ...

Since Canva saves all of your assets, you can save and repurpose your past creatives to keep your branding consistent from video to video.


As noted earlier, competition is absolutely fierce on YouTube right now.

Sustaining growth means understanding how your content is performing. That means ...

The 2024 Influencer Marketing Report found nearly half of all consumers (49%) make purchases at least once a month because of influencer posts.

But the importance of influencer marketing ROI goes beyond the purchase stage—it encompasses the entire buyer journey and empowers both brand and ...

We also partnered with Kerry Hartley, a LinkedIn nano-influencer who shares tips for preparing for AfroTech™ each year. This was important because we wanted to extend our reach by collaborating with someone who already has an audience tied to AfroTech™. Along with sharing tips for AfroTech ...

As noted earlier, social media shouldn’t be treated as an island.

This applies to your own team as well. The sooner you’re able to get approval and buy-in from your C-Suite, the better. Brand-building through employee advocacy is another way to use social media for business.

Employee advocacy is ...

Achieving the ideal state outlined above starts with securing executive sponsorship. Depending on your starting point, revamping your reporting infrastructure may involve anything from procuring social media software to prioritizing the effort amid other marketing initiatives. Having a leader in ...

Now that you have the completed video, it’s time to schedule and promote it. Some management platforms like Sprout Social offer publishing options for videos.

Sprout Social's Smart Inbox with a new video post.
For instance, Sprout’s YouTube publishing options include details like tags, category ...