Asia Data

There are two main types of website personalization:

Embedded content: This involves changing the native, base content of the website (for example, adapting a headline to appeal to the interests of some percentage of visitors or embedding an extra offer for some other segment). It’s the least ...

5. Increasing revenue
When you better understand your site visitors, you can provide a better browsing and shopping experience for them, which in turn means you’re improving your ability to drive more revenue.

Website personalization helps you gather the information you need to nurture and ...

How to calculate the customer perceived value?
Once you have an idea of the benefits customers think a product has for them (and we’ll talk about how to figure this out in a moment), it’s quite easy to figure out what the customer perceived value of a product is.

All you need to do is use the ...

You can also use software like heatmaps and mouse tracking tools like Hotjar to examine the customer experience from the shopper’s perspective.

Improve your website personalization efforts with heatmaps
This will let you know where your website visitors are getting lost, and it provides an ...

But Bloom & Wild did something different in 2019…

Before they started sending email campaigns about the holiday, they first sent an email to all their customers giving them the option to opt out of Mother’s Day reminders.

Bloom & Wild’s Mother’s Day opt-out campaign
Image source: Braze

As a ...

Visitor Properties can be used for:

Personalization with Smart Tags: tailoring your messages for individuals.
Available: for all OptiMonk users.

2. Smart Tags
You’ve probably used “Hi [First_name] “ in emails before, but what about your website?

Based on all the data we now collect automatically ...

2. Tag a friend
“Tag a Friend” is another trendy format for running a social media giveaway, and it’s especially popular as an Instagram giveaway.

To enter your contest, your followers have to tag one or more friends in a comment. This helps generate brand awareness as more people get tagged on ...

Website personalization also leads to more customer loyalty. If a person feels that an ecommerce business is able to anticipate their needs, they’ll be more enthusiastic about shopping with that brand. They’re much more likely to become loyal customers.

Tons of research shows that customers prefer ...

The moment after a purchase is the perfect opportunity to offer customers a discount on their next one. They’re in a good emotional state to receive a coupon code, deliver feedback, or sign up for your email list.

Here’s how that could look like:


How to set it up:
You can start by using one of ...

Conversion Rate Optimization on Flora & Fauna
Finally, they also promote both similar and complementary product recommendations on each product page. This is a way of both ensuring that users can see other options and cross-selling by showing users products that complement the one they’re looking at ...