Asia Data

Politicians, teachers, consultants have been telling us for years that power is knowledge. Marketing experts are now joining them, loudly proclaiming that quality internet marketing can only be achieved by those who know how to put themselves in their customers' shoes. The best tool to achieve this ...

Email deliverability issues” is a sensitive topic in the world of email marketing. More than once people have asked me how we at ActiveTrail deal with these kinds of difficulties and how we manage to maintain one of the highest deliverability rates in the industry. I’ll do my best to explain it to ...

We all have a trigger, a trigger, a weak point that is just waiting to be tickled. All you have to do is discover those of your customers and how to use them effectively to succeed in your campaigns.
triggers

An excellent Email Marketing strategy is one that relies heavily on triggers. Emails that ...

Like many people around the world, I guess you are probably surrounded by many friends of all kinds. As a marketer, it is the same, you also have friends from all walks of life and you are probably not looking to get rid of any of them, quite the contrary.

colors

Personalized Marketing is ...

Even though emails remain one of the most developed means of digital communication, they continue to evolve at high speed and are far from resting on their laurels. In search of more performance, more relevance, emailing is constantly improving and this is what makes it successful, since the rate of ...

What does email authentication mean?
Email authentication is a security procedure that aims to confirm the identity of a user based on their ability to access a specific email address. In this process, a system sends a message containing a unique code or link to the email address provided by the ...

Some marketers get excited about growing their database, thinking that the success of a campaign lies only in having a large email list. But there are also those who believe that quality trumps quantity . They prefer to have a relatively small but highly engaged email list. These marketers are ...

In the age of multichannel marketing, it would be foolish not to integrate your blog with your email marketing software . The integration provides a seamless user experience and easy lead generation management.

Your blog and email list are the engines of your marketing efforts. They alone build ...

In this unprecedented period, a question arises: Is this the right time to organize your digital transformation ?

For many companies, this is becoming a priority, even a question of survival.

But concretely, what does this term mean?

We had the pleasure of interviewing Ludovic and Sébastien ...

In this troubled period linked to the Covid-19 pandemic, it is more than necessary to rethink your digital communication strategy . And emailing is no exception to the rule.

Many studies (Kantar) show that consumers have new expectations . To be as close as possible to their needs, we must ...