Asia Data

The User as Google Persona: A Self-Test
Okay, but what exactly does Google know about the user? I'll do the self-test.

I like to think of myself as "not so smartphone-obsessed" and can even go a few hours without it. I make fun of " smombies " – or get annoyed with them when they run in front of my ...

I don't know what that will look like, because right now it's an active discussion within the team. What I do know is that no matter what we propose, it will be controversial. ... Change will be controversial, whatever form it takes. But it's important that we do something because everyone is ...

ConclusionIn summary, anyone who runs an online store and wants to optimize the content of their product detail pages should check the box “Include productdata”.Because I can only repeat it:
Small hook, big impactYou expand the text corpus with more relevant keywords that help you design your ...

Looking at the results, it's immediately noticeable that Amazon URLs contain far fewer words than Google URLs. This is due to the fact that product detail pages are much more focused than, for example, category pages. These often contain a lot of body text below the products.
Let's take a look at ...

The on-page section of the XOVI Suite includes the Text Optimizer. We've expanded it with a new feature that will particularly appeal to online shop operators. This new feature enables a comprehensive analysis of content, including Amazon product data .

If you create a new analysis with the Text ...

As already mentioned, voice applications save time and are convenient. Verbal communication is in our nature. Technology is slowly but surely adapting to this. One important factor is artificial intelligence (AI). It is the basis for many voice applications and is increasingly permeating our society ...

Accelerated Mobile Pages (AMP) was developed specifically for displaying websites on mobile devices. HTML and JavaScript are significantly reduced. The visited page loads asynchronously. The first visible elements are displayed first, with the rest being displayed gradually – sometimes only when the ...

Of course, to be truly successful with content marketing, the website must be technically up-to-date. Long loading times are particularly frustrating for mobile users – the bounce rate and thus the negative user signals are then significant.
If the website isn't ready yet, content marketing can ...

The question was posed by Adrienne Becker (Head of Social Media) and Anna Marquardt (Head of Content) from Web-netz . The power duo delivered a witty presentation that was a joy to listen to. They cleverly divided the presentation into theory, best practice examples, and practical tips, providing ...

While it would be ideal to have a less abrupt difference in the values ​​to be able to make a clear statement about the validity of the search volume, the search volume is clearly not random . A closer look at the keywords with the highest difference reveals that these are often brand keywords. This ...