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At the end of the year, it's time to look back to reflect, but also to look to the future and start working to improve strategies. That's why, from Posicionamiento Web Salamanca, we bring you this SEO optimization guide for 2022 , with some of the best tricks to position your website . Keep reading ...

In the world of online marketing and SEO there are many concepts that you need to understand, one of them is anchor text . Today we will talk more about this topic, the types of anchor text and how to use them for web positioning.

What is an anchor text?
An anchor text is the clickable text of a ...

This refers to whether the content creator is seen as an authoritative source on their topic, whether they are reputable.

For example, a government website is the highest authority on paperwork and documentation issues; or an article on a health topic written by a doctor published on a clinic's ...

How to use product reviews to improve SEO?
Marelys Torres April 26, 2024 0 Comments
podcast
You can get a lot out of user-generated content, for example, to get better SEO or increase sales. Customer reviews are one of those tools that will help you get a higher ranking on the results page. That's ...

This time we were invited to come down from our mothership and attend one of the Martian marketing morning breakfasts held at Ideateca . For us it was a very positive experience, we were able to meet up with friends from the sector while meeting other very interesting professionals.

Introducing ...

We had the opportunity to interview Carmen Pena , a design professional and community manager of several online communities, so she could tell us about her experience at the innova 2014 conferences held on April 4 and 5 in Bilbao.

Interview with Carmen Pena after Innova
Interview with Carmen Pena ...

A few years ago, the difficulties in attracting buyers on the Internet were centered on overcoming the insecurity of the available payment methods and the reluctance to provide credit card details to a stranger. Fortunately, technology and innovation have overcome this obstacle thanks, for example ...

We recently received an email with a crowdfunding proposal and we thought it was a very interesting project, so we wanted to share this project with the users who read our blog (few and timid, but brave entrepreneurs).

Manu Álvarez is an Industrial Mechanical Engineer and holds a Master's degree in ...

Hac Project and Bilbao Chamber together in the eus-COMMERCE digital audit program 1
There are some jobs that are particularly worthwhile and of which we are very proud. One of these has to do with retail trade, which we are trying to help within the eus-COMMERCE programme , promoted by the Basque ...

If you want to be successful in today's complex and dynamic markets, you must correctly manage three moments that are complementary and, if you succeed, you will be able to achieve differentiation and positioning.

Next, we will analyze the Circular model





The first thing that every modern ...