Therefore, if you have the opportunity to talk about your product as one of the most popular, you should definitely do it.
If you can't declare your company as a leader in a certain product category, try to highlight a subcategory in which you are No. 1.
12. Create the appearance of popularity
If the business is very young and has not yet acquired regular customers, simply create the impression of your popularity. Artificial demand will help you!
Take inspiration from early Red Bull retailers who intentionally left crushed cans of the drink scattered around bars.
And the pre-revolutionary entrepreneur Pyotr Arsenyevich Smirnov used a whole army of fake clients - regulars of taverns who periodically asked if the bar had "the best Smirnov vodka."
This principle also works on the Internet, at the level of small and medium businesses. For example, in the case of online stores, it is worth taking care that the 705th order number is displayed, and not the 5th. After all, the user will draw conclusions about the popularity of your products based on this number.
Questions in the comments under your materials and reviews (not necessarily laudatory) can also become a manifestation of artificial demand.
13. Activate the FOMO
According to research by Strategy Online, 60% of millennials (people born after 1980) make impulse purchases due to the fear of missing out on something useful and relevant.
Give your potential clients a hint about what they might be “missing” and let them know that something interesting might happen without them.
The widely known technique of creating a deficit is just one of the vietnam girls whatsapp group manifestations of working with the syndrome of missing out. As practice shows, there are many ways to play up people's reluctance to be "left behind."
This method has proven itself particularly well in conducting various educational events:
14. Use photos of smiling people
This attracts customers. It is believed that more people come to stores that use posters with smiling models, i.e. positive emotions work like a magnet.
Additionally, it is believed that using emojis on Facebook can result in 57% more likes and 33% more comments.
However, there are nuances: according to a study by scientists from the University of South Florida, the appropriateness of a wide smile depends on the nature of the service.
It turned out that people with a wide smile seem more open to a warm, sincere dialogue. In turn, people with more reserved smiles seem more competent.
Therefore, the more serious the risks involved in purchasing the advertised product, the more restrained the smile should be.