The goal is to turn a cold user into a buyer using an automated system

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Sales Tunnel Architect An auto-funnel architect, or sales tunnel architect, is a specialist who builds an automatic communication system with a client (customer path) and guides them through the necessary content in a certain sequence using messengers and chatbots. The profession of an architect in messengers is in demand at the moment.


This is due to the fact that messengers have become a key channel of communication with the audience. What does a sales funnel architect do if he takes on a turnkey task: Analyzes the niche: segmentation, competitors, australia email list target audience and its pain points. Builds a strategy for the customer's path in the sales funnel - creates a chain of touches with the customer based on "pains".


Forms offers for each chain of touches with the customer. Performs technical adjustments to the tunnel. Generates traffic: creates advertising campaigns, sets up retargeting. Sets up a CRM system and sales scripts. Conducts analysis and, if necessary, adjusts or forms a further promotion strategy. A sales funnel architect devotes a lot of time to technical aspects: sets up websites, email newsletters and CRM systems , connects all the elements into a single system.