Among the companies that stand out for using this strategy in blogs, we highlight Nike. The sporting goods company makes several videos to better explain the benefits of its products, complementing the content written in the articles. The examples are many and we can see that the campaigns adapt over the years. Brands are increasingly investing in both long and short videos in order to add more versatility and reach to their strategy. So, between short videos and long videos, choose and use both! Do you want to continue to be updated with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter.
Digital Marketing landscape. See you there! Share TikTok Plans To Launch Live Shopping In thailand phone number data The US. What’s The Take For Marketers? TikTok plans to launch live shopping in the US in time for the holiday shopping season. How will it work? Let’s dive in! Diana Salazar Diana Salazar Oct 6, 22 | 3 min read ✓ Human crafted content Updated: October 6, 2022 tiktok live shopping Need content for your business? Find top writers on WriterAccess! Try for free The era of social commerce is in full swing! And social networks have become the best place for younger generations to research brands, according to Hootsuite‘s Social Trends 2022 report.
In fact, 75% of Gen Z users in the U.S. are influenced by social ads in their purchasing decisions. Which just goes to show the power of social media to convert followers into customers (when done right!). TikTok, owned by the ByteDance company, understands this opportunity and is willing to take risks to reap the benefits. But the scenario has not been entirely favorable. While social commerce features are a great investment opportunity for businesses, many large social media companies have had to rethink their strategies because customers have not yet embraced them.