That is, it usually covers newsworthy events

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But sometimes it promotes books. Read also How to Make a Great Presentation If You're Not a Designer What research does the publishing house conduct and why? We regularly order research from RosIndex, which provides figures on audience size, reader behavior, and portraits. We use the data to build a strategy for promoting niches, for example.


Research results vary for different projects, but classics, action-packed, canada email list and sentimental literature are always in demand. When it comes to tactical issues – for example, when we need to understand how the audience relates to a particular brand (we have several publishing brands within the editorial office) – we conduct local research. Publishing brand, imprint – a brand that is part of the publishing house structure, under which books of certain genres or formats are released.


Well-known publishing brands of fiction "Eksmo" are Inspiria, Like Book, fanzon and "Komilfo". For example, we are currently rebranding Like Book, our imprint that publishes so-called young adult books for a young audience. In preparation for the rebranding, we conducted a study among the group's subscribers, there are quite large numbers there - almost 200 thousand people, and therefore it is quite relevant.