A B2B professional, on the other hand, often risks his position and is paid to solve problems, so his decision is really important and he will put all his means, knowledge and ability to ensure that he makes the best decision. In this case, he needs and does not want.
A company that wants to develop a successful B2B sales taiwan telegram group link strategy must be very clear about who its customer is and generate tailored sales arguments for them, beyond the products.
Conclusion, convincing and depending on a relationship (B2B) is a much more demanding daily exercise than convincing a one-time transaction (B2C).
Historically, B2B decision criteria have been described as purely rational. The fact that these are highly technical, manufacturing-based worlds with such specific specifications means that the first stages of the supplier screening process are very rational and objective.
However, the final stages are very different. Trust is a fundamental factor for any human being who takes a risk by making a decision, and the emotions that people can generate and feel are essential here.