And now about everything in order ...
Support for franchisees (new partners)
You are an investor seriously considering signing a contract with Dodo and opening a pizzeria under their brand. What question would interest you first? Of course, how strong is the company and how quickly will my business start making a profit. Ideally, I would like to see the establishment constantly busy, fully seated in the hall and an endless flow of orders for delivery. And for all this to start from the first minutes after the establishment opens. Oh, and I would also like the pizzeria to constantly develop and increase the number of seats. But seriously, constant positive dynamics are needed - any investor will be ready to invest additionally provided the business develops.
We tried to solve this problem using Email funnels and the CPC channel.
Collecting a subscriber base
The first task is to familiarize potential customers with the opening date of the pizzeria. You need to somehow inform people that Dodo Pizza is opening in their area or city and make sure they come to its opening. To do this, we create an attractive advertising offer, say, Offer No. 1, and promote it taking into account the location. The main thing is that Offer No. 1 should be short in time - valid either on the opening day or for a period of no more than 3-5 days. You can raffle off free pizzas or deliveries, hand out discount coupons, give out branded gifts.
If you plan on a minimal budget for the opening, you can add additional conditions. For example, choose a few lucky customers, i.e. from those who have already bought a pizza. When subscribing, people receive participant codes and are unlikely to miss the opening of the establishment.
Advertising campaign launch period : 2 months before the opening date.
When developing a strategy for Offer No. 1, the franchisee himself is not burdened with expenses - support will come from the franchise itself. To do this, when planning the launch of new establishments, you can include an item of expenses for opening in advance. As far as we know, Dodo Pizza has an open information system. In this case, the process will be launched in a semi-automatic mode: when a new franchisee vietnam whatsapp number database appears and in the system he has a status with the specified opening date, preparations for welcoming guests are immediately launched.
Result : creation of a base of active subscribers, which is beneficial for both the franchise and the franchisee.
Email newsletter: getting to know Dodo Pizza
Task : to ensure loyalty of potential customers to the brand even before the opening of the pizzeria. You can constantly support and "warm up" the interests of subscribers by making automatic email newsletters. At the same time, the letter should contain relevant and truthful information each time. For example:
First Call Customer Resolution Rate
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