But already in 2013, the company's revenue amounted

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to $290 million, and it overtook both KupiVip ($256 million) and even Ozon ($270 million). In 2011, Lamoda, a project of the German incubator Rocket Internet, was launched, with strong financing and active marketing. In 2013, the British store Asos entered Russia, and its owners considered the launch of sales in Russia to be the most successful in the company's history.


Over the next few years, these large companies will actively compete for consumer kuwait email list attention. Read also Lamoda Case: How Germans Built One of the Most Valuable Internet Companies in Russia Wildberries switched to the aggregator-marketplace model in 2010, and it turned out to be in demand. Bakalchuk, being an introvert, understood perfectly well people like herself who hated store consultants: “They immediately start pestering you, asking how they can help, you feel obligated to buy something, and that’s wrong,” she said .


As a result, the owner of Wildberries found excellent solutions to all these problems: the ability to order several items and choose the right size, a network of fitting rooms, free delivery and no consultants. The first fitting rooms at order pick-up points appeared in the same 2010. This is what the Wildberries website looked like in 2012.