Growth Marketing is a term that has been growing in the market. It has long ceased to be just a trend, but has become a mandatory strategy for disruptive companies that want to innovate in the relationship between the public and the organization.
But what does this type of strategy consist of and, most importantly, what are its main differences and advantages over traditional marketing strategies? In this article, you will discover this dental email list and much more about Growth Marketing. Don't miss out!
What we have ahead of us:
What is Growth Marketing?
Where does the information that feeds Growth Marketing come from?
How to apply Growth Marketing in practice?
FAQ: the main questions about Growth Marketing
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What is Growth Marketing?
Growth Marketing can be defined in many ways. However, the best-known one is the one that proposes the concept of growth as a way to grow businesses in a consistent, sustainable and scalable way. In this sense, Growth Marketing allows you to grow your business beyond the metrics at the top of the sales funnel – which are usually the ones most targeted by companies.
In other words, KPIs such as clicks, likes and conversions alone are not enough to hammer out a good Growth Marketing strategy . More than that, it is necessary to invest in building long-term relationships to generate recurring sales, with indicators such as more robust average ticket , up-sell and cross-sell .
Therefore, one of the ways in which Growth Marketing can be understood is as a holistic marketing method that brings in new customers, engages them consistently and then transforms them into long-term consumers and even promoters of your business.
Furthermore, Growth Marketing is a concept that considers the company as a whole, seeking in each area, segment and process the opportunity to grow and optimize to find opportunities to grow. Thus, GM:
Look at the sales process to understand what feedback sellers get regarding the quality of leads that marketing strategies deliver, especially in the case of B2B companies.
Look at the customer service sector to understand possible points of friction between the customer and the company and, with this, improve the communication of values
Look to the product team to recommend features that users, prospects, and leads might find most interesting and that can be used as a trigger for closing deals or increasing contracts.
Look at metrics across the entire sales funnel (from acquisition to retention) to understand areas for improvement.