improves the visibility of its small details.

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"Use the power of calls to action during and after your video to persuade shoppers to make a purchase," says Spenceley.

"If someone has just finished watching a video about your product, keep the momentum going and get them to buy your product by simply pointing them in the direction."

Often, when producing a video, it is assumed that it will be placed on a specific product page. Thus, the "call to action" refers to the context of the placement itself. But. In the case of placing a video on your online store's YouTube channel (other video hosting sites), it will have its own autonomous call to action, which encourages visitors to make a purchase.

A video can include a call to action either directly within the video or by overlaying a link on top of the video content.

Step 3: Use video reviews from buyers of products.
"Testimonials can go a long way in attracting potential customers. Try asking happy customers on camera to share their impressions and customer experiences," writes Spenceley.

Honest video reviews are the best type of reviews. Visitors see that there is a real live person behind it, not text. This creates the “degree” of trust needed to increase conversion.

Online stores can try to collect video testimonials from loyal customers through requests on social networks by organizing a competition for the best video review. Similar video content can also be requested from manufacturers of the products they sell.

In the previous post, we described 3 steps to increase the effectiveness of videos on online store pages. Placing videos about your products there with a call to action and links to online store pages will increase traffic and, as a result, buyers with the right approach.

The Youtube interface does not allow us to configure the display of video files on other sites. But the ability to insert the necessary parameters into the embed code can help us with this. In order for you to place a video on your site, YouTube provides a code. It looks like this:



We are interested in the part of the code that starts after src=" and ends with quotation marks. In our brazil whatsapp number database case, it is: src="//www.youtube.com/embed/tBPjLcfH_Jk?rel=0 ". By entering different parameters after 0, we get the ability to change the video embedding parameters. All parameters start with the & symbol and end with a certain value, for example: 1

IMPORTANT! There should not be any spaces in this part of the code.

Below you will see a list of settings for embedding in the Youtube player code on the site. These settings will allow you to increase conversion.

&rel=0 – prohibits displaying a list of similar videos. The most important and mandatory setting for any online store.

&egm=0 – code to disable the pop-up extended menu.

&showinfo=0 – prohibits displaying the title and rating in the video player.

&controls=0 — hides the YouTube video playback control panel. The scroll bar and other video control keys are not displayed — only the video itself.