Example of contextual advertising on the website:

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To correctly determine the audience to show a particular advertisement to, there are several main and many secondary algorithms. Here are the main ones:
Contextual targeting. The contextual advertising system itself reads the content of the site page and shows the most relevant ads on it. Behavioral factors. They take into account the history of the users' latest search queries. Remarketing. A technology that tracks the sites visited by the user and "reminds" him with its ads that he has not yet purchased a product/used a service.





All these tools are already built into contextual systems, you will not need to work with them. We have described them so that you understand the general principle of selecting a target audience for displaying contextual advertising.

Note that contextual systems (at least the largest and most afghanistan whatsapp number database respected ones, like Yandex.Direct, Google AdWords) have their own networks of sites where contextual advertising is displayed. These lists only include serious and "human" resources. Each of them undergoes moderation to get into the network. In general, you don't have to worry about advertising your brand on low-quality sites.

Probably, by this point many of you have already matured a reasonable question: "For the search query "stretch ceilings spb", or for any other, dozens or even hundreds of ads can be placed. There is not enough space on the page for all of them. So how can I ensure that my ad is shown?"

Answer: The display priority is calculated based on two parameters:
Cost per click. You already know that the advertiser sets the click price themselves. Of course, there is an entry threshold, but it is minimal (for Yandex.Direct, 30 kopecks per click, for example). The more the advertiser is willing to pay, the higher the chance that their ad will be shown. "Love" of customers. It is calculated based on CTR. CTR is the main indicator of ad effectiveness. The formula for calculating it is: CTR = clicks / impressions * 100%. The higher it is, the more likely it is that the ad will be shown.






Both parameters are important for assessing the effectiveness of contextual advertising. You should strive for a low cost per click, but a high CTR.

We understand that for many of you, the field of contextual advertising is new and unexplored. Everything is complicated in it. Understanding it at once is problematic. In general, this is exactly why we came up with Expecto.

Our service is extremely simple and is perfect for those who are trying to use contextual advertising for the first time. In your personal account "Expecto" you can create an advertising campaign from scratch in 7-10 minutes, launch it on different sites, study the statistics and efficiency. To launch contextual advertising, we have enough of the knowledge that you have gained after reading this article. And if you have any questions on any topic - our specialists are always in touch and are ready to contact you in an online chat or by phone.