Large amounts of cornerstone content need to be tied to concrete entities, whether Google recognizes them or not. Writing about semantically close entities helps better respond to user journeys not only through better content, but also through content that Google can see will result in a good result.
In 2020, internal connections will come to the fore, but again based on things, not strings.
Understanding the unique knowledge graph that makes up our web presence will allow us to be able to better link those concepts within the content under our control, for the benefit of both users and crawlers.
Here are some tips:
If you publish original industry reports, gather fresh advice from experts, and rank among the dominant voices in the market, Google will start to see you as an entity.
8. Link Building y Brand Building
Do you want to acquire top-tier links in 2020? It’s time to move from the dark ivory coast consumer email list ages to a consumer-centric approach for 2020.
Editorial schedule: Topics that are covered by journalists each year at a given time (e.g. Black Friday, Valentine's Day).
Planned reactive editorial: Articles written by journalists on a topic related to a seasonal event or topic that we know is being covered due to the time frame, but we don't know the exact story until the editors or journalists write it on the morning of their editorial meeting.
Reactive Editorial: Features written in the here and now that are unplanned and cannot be predicted and are dictated because the news is breaking.
Link building will focus more on brand building in 2020.
“The onus will be on SEOs to build links and placements on social media networks that drive traffic and boost branding, not just links that help with search rankings. Now our link building activity has to be branded, or there is a real chance there will be no brand building activity at all.”