While traditional marketing can exist in print ads, phone communication, or physical marketing, digital marketing can occur electronically and online. This means there are endless possibilities for brands, including email, video, social media, or website marketing opportunities.
Because digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics depending on your budget. With digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of your campaigns more than you could with traditional promotional content, like a billboard or print ad.
How does digital marketing define a business?
Digital marketing is defined by the use of numerous digital tactics and channels to connect czech republic consumer email list with customers where they spend much of their time: online. From the website itself to a company’s online brand assets – digital advertising, email marketing, online brochures and more – there is a spectrum of tactics that fall under the “digital marketing” umbrella.
The best digital marketers have a clear idea of how each digital marketing campaign supports their overall goals. And depending on the goals of their marketing strategy, marketers can support a broader campaign through the free and paid channels at their disposal.
A content marketer, for example, might create a series of blog posts that serve to generate leads from a new e-book the business has recently created. The company's community manager could then help promote these blog posts through paid and organic networks on the company's social media accounts. Perhaps the email marketer creates an email campaign to send those who download the e-book more information about the company. We'll talk more about these specific digital marketers in a minute.
3. Examples of digital marketing
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing
Pay per click (PPC)
Affiliate Marketing
Native advertising
Marketing automation
Email Marketing
Online public relations
Inbound Marketing
Here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each.
Search Engine Optimization (SEO)
This is the process of optimizing your website so that it “ranks” higher on search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. Channels that benefit from SEO include websites, blogs, and infographics.
There are several ways to approach SEO to drive qualified traffic to your website. These include:
SEO On page
This type of SEO focuses on all the content that exists “on the page” when viewing a website. By researching keywords for their search volume and intent (or meaning), you can answer readers’ questions and rank higher in the search engine results pages (SERPs) that those questions produce.