The scene was an indie music festival

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If the initiator had started dancing at a religious gathering, a senior health group, or a lecture at an educational institution, he would hardly have expected support. The action takes place at the right time in the right place. If the young man had started dancing before the first group of musicians had performed on stage, he would hardly have been able to repeat his success even among indie music fans.


What This Video Can Teach Internet Marketers Viral distribution offline and online qatar email list have significant differences. However, using the example of a fiery dance, we can note the key social factors and mechanisms of virality . The birth of Internet memes is like new participants joining the dance. Note the birth of the "Obsessive Girlfriend" meme. Justin Bieber fan Lana Walker recorded and posted a video on YouTube in which she sings the famous singer's song.


Lana changed the lyrics to portray herself as a girl who is painfully attached to her boyfriend. The link to the video was posted on Reddit. The video became very popular. After that, Lana began posting parodies of other popular songs. Her videos get millions of views. Note that Lana Walker's behavior fully corresponds to the first five characteristics that explain the viral spread of dance.