At the same time, Instagram photos and Twitter

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posts remain the least convenient channels for receiving relevant information. Note that social networks are inferior in information efficiency to retailer websites and email newsletters. The illustration shows the average user ratings on a scale from 1 to 5, given to various sources of information: Retailers Cite Facebook as Top Sales Driver Online stores consider the world's largest network to be the best social driver of sales.


However, we are not talking about conversions on the Facebook russia email list website. The vast majority of transactions occur when a user gets to the website of an online store from Facebook. In turn, such transitions are most often generated by advertisements. Here are the results of the responses from online store managers about the most effective sales-generating networks: Note that 78% of online retail executives surveyed said they buy Facebook ads.


What social functionality do retailers use? Leading retailers are using social functionality to search for products and learn about them. According to online store managers, the best results come from integrating social features into the shopping process. For example, rewarding users for rating a product, providing reviews, or other user-generated content directly stimulates sales. According to the researchers, customers are faced with a mismatch between the need to provide retailers with their profile data and the lack of social shopping functionality.