It's always helpful to put everything into context with a good example, right?
Trade fairs
Trade shows and exhibitions, as they are also known, are held regularly around the world. The great thing about showcasing your product at a trade show is that it has an active and engaged audience.
The largest trade show in the world is said to be MAGIC Las Vegas , a 3-day event held every February. It is a show in the clothing and apparel category.
Trade promotions
Trade promotions work the same way as consumer promotions.
These are simply offers designed to incentivize a purchase. Your local grocery sri lanka consumer email list store will have several 2-for-1 and 50% off purchases. Manufacturers may offer similar discounts to incentivize supply chain partners.
Industry magazines and websites
Advertising works, right? Well, it works with retailers, wholesalers and distributors as well as consumers. Manufacturers just need to focus on the relevant places.
Brand creation
We can all agree that behind every successful business there is an attractive brand. From Google to Apple, from Microsoft to Zara, big companies know that the way they look and communicate is vital.
It's no different for manufacturers. Imagine being a retailer choosing between a new product line.
One item is made by a faceless factory and the other comes from a manufacturer with a cool name, fancy website and impressive marketing materials. If all other things are equal, it's a no-brainer.
Strategic alliances
Even big sharks value relationships, because they can bring mutual benefits.
Market research in progress
According to this article, it turns out that Apple does a lot of market research. And they are not alone. The world's biggest brands have dedicated market research teams.
They don't come up with ads on a whim.