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There are frequent cases of delivery of goods of inadequate quality through well-known marketplaces, which also undermines trust in the brand. In this context, a chatbot becomes an attractive tool for bolivia telegram database small and medium businesses, allowing them to control the entire sales chain directly in the company's accounts.

Social networks are replacing search engines This trend is confirmed by Google's leadership, where 40% of young users already do not use Google Maps or search when looking for a place to eat . Instead, they prefer to turn to TikTok or Instagram. Many social media platforms have a search bar at the top of the screen that allows users to search for specific terms or hashtags.

If a consumer is interested in finding a new skincare brand, they can search for the term or related hashtags on social media to see what brands and products appear in the search results. TikTok is the first to test a feature that links keywords from video comments to search results.

If a user leaves a comment on a video asking "where can I buy sneakers," the system can match their comment with store search results. The social media landscape in 2024 is poised for significant change. TikTok will continue to dominate short-form video. Personalized information delivery will influence new methods of discovery, as well as new consumer engagement tools through chatbots and in-app purchases on brands’ social media accounts.

Russian companies began issuing digital financial assets (DFA). Today, this is one of the most promising investment instruments. Anastasia Ivolina-Rayskaya, an expert on DFA at Axenix, told us how to benefit from this. Subscribe to RB.RU in Telegram The market is developing rapidly: according to the Crowdfunding Association, as of early October 2023, digital financial assets worth RUB 41.