threads with current questions on the topic;
filters by the time the question appeared on the site.
The advantage of the platform is that the marketer earns a reputation as an expert and his advice begins to be valued.
The downside of the forum is the demanding user community.
Social media
Social networks have the largest number of users who join communities of interest - this is fertile ground for finding the target audience of the brand and groups suitable for crowd marketing. The desired community can be found using the internal search of the platform by keywords. Social network tools:
publications on the wall of a thematic community;
comments under existing posts;
Manage comments in your own group.
The difficulty with crowd marketing on social media is that it is difficult to gain the trust of other users.
Question Sites
The most suitable option for crowd marketing is question services. pakistan whatsapp number database Users themselves create a request for a recommendation and are interested in advice from an expert. Here you can place links to the site and indicate the brand as a place of work.
Types of Crowd Marketing
Online users and crowd marketing platforms have different attitudes toward sharing links to online stores and recommending commercial products. Marketers have to adapt to different services and their audiences, including honing the degree of naturalness of their messages.
Comments with active link
An active link to the online store is added to the comment text. It is important to place it correctly so that users do not see this as manipulation to attract traffic to the site. For example, if the link is embedded in the text, the carelessness that is typical for comments from real users will disappear. This type of crowd marketing is most often used on review sites and forums.
Reviews
The review can be published on a specialized service or on a social network. These platforms enjoy the highest level of user trust. The main thing is that the text of the review should include the "owner of the product" and not the marketer.
Mentions without active links
To make the comment look natural, sometimes marketers completely refuse to add active links to them. The brand, name and address of the store, etc. are mentioned. If the user is interested in the product, he will find its website on his own.
Conclusion
Crowd marketing is often compared to "word of mouth". In part, it works like that, only the source of information is not "acquaintances" and "acquaintances of acquaintances", but a marketer who has infiltrated the ranks of ordinary users. In order for "crowd marketing" to work and not harm the site, you need to be able to create texts on behalf of buyers and choose platforms for them.
Author: Eurobyte
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