Complex Funnels

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Many companies are building complex interactions to sell products and services in just a few touches.

Gamification. This is an approach where familiar processes are turned into a game. For example, Chizhov Studio developed a quest using a neural network to deliver rolls. The chatbot sent a description of the plot scenes, and players chose the action that the hero had to perform. Thanks to this game, the company's sales increased by 153%.

Brandformance. Brand strategy works on re greece telegram database putation and image, performance - on sales, applications, visits and registrations. And brandformance allows you to simultaneously sell your services and create a reputation. vc.ru, Pikabu, "Habr" and "Yandex Promo Pages" are well suited for brandformance content.

Research marketing. This is a company promotion strategy based on conducting market research. Marketers conduct surveys and in-depth interviews, collect statistics and formalize the results in an analytical report. In this way, the company solves two problems at once:

Talks about its activities in the media and attracts a new audience with interesting material. Potential clients are interested in the data that the organization has collected, and at the same time are convinced of the professionalism of its experts.
Attracts large businesses to cooperation. Marketers contact company representatives and invite them to participate in the research. This is the first contact, with the help of which it is possible to establish communication and sell services.


The market research in 2023 was conducted by Antro. On vc.ru alone, the research announcement collected 27 thousand discoveries.



Trend #8. Automation
Automation in marketing is the implementation of new technologies and processes that simplify routine tasks. This trend concerns not only marketing, but the entire economy as a whole. I see two advantages in it: cost reduction and transfer of greater autonomy to the client.