WhatsApp is an OTT channel

tmonower111 · Post by **tmonower111** » Wed Jan 22, 2025 12:05 pm

CM.com classifies WhatsApp as an "OTT" channel. OTT stands for Over The Top. Over The Top refers to the principle of providing services without the involvement of an intermediary.

For example, in the case of SMS (short message) , the telecommunications carriers in each country have contracts with the end user, and the telecommunications carriers stand between the content provider and the end user.

In contrast, WhatsApp users connect directly to the list of shandong cell phone numbers supplier. It doesn't matter which telecommunications carrier you have a contract with, so the service is provided with just an internet connection, even without a mobile phone contract.

Another example of an OTT service is Netflix. Netflix delivers streaming services directly to customers without a cable company in between.

In this way, many OTT services such as video, audio, voice, and text messages are actually used in our daily lives.

Types of WhatsApp

WhatsApp offers different applications and services for different target groups.

Usually, all products and services offered are called "WhatsApp", which may be confusing for many people. Let's consider each service offered by WhatsApp separately.