The other side argues that an email address is enough. The reasoning is that it makes it more likely that a site visitor will subscribe, as it seems like less work on their part.
Here is an example:
If you want to grow your email list quickly, make accounting directors email lists subscription process as easy as possible. Consider removing everything else except the email address – this will make subscribing more efficient for your audience.
As old-fashioned as it may seem, word of mouth is the fastest way to increase visibility for your brand and what you have to offer. If you have great email content that intrigues your audience, encourage existing subscribers to share it with their friends and family. This is the fastest way to get people interested in your content to sign up for your email list.
But remember that for this method to be successful, you need to have two things in place. First, include a way for new people to sign up directly from the email or a link to your sign up button. Second, make sure that once they receive the forwarded email, they can't unsubscribe from the mailing list. If they do, they'll be removing the original subscriber, not themselves.
If you have these two things figured out, you can sit back and watch your email grow and your sales increase.
Use multiple registration forms
Most brands use just one newsletter signup form in their sidebar, but if you want to get more subscribers, you should have multiple signup forms in different sections of your site. This gives your visitors more opportunities to sign up if they missed the initial form.
A good way is to complement your sidebar signup form with an eye-catching popup. Popups are very effective because they make you more noticeable , encouraging your visitors to sign up.
You can use Poptin's popup display settings to set up triggers or a timer so that popups are displayed at the right time. For example, you can trigger a popup when the visitor scrolls to the bottom of a page or 30 seconds after opening it.
This is a good example of a subscription popup I came across while browsing Business.com.
One way to create popups and email forms is through poptin . It has several customizable templates and conversion features to drive more email signups and offer attractive promotions to generate leads.