The recovery of global consumption and the continuous shift of consumption habits to online have brought new opportunities to the cross-border e-commerce industry. At the same time, high-quality overseas strategies represented by digital transformation, product innovation, brand building, global layout and modern supply chain have also brought more growth opportunities to the industry.
Take brand building as an example. In 2023, Amazon's Black Friday event hit a new high again, with brand sellers performing outstandingly. Despite the high sales, more than 20% of guatemala whatsapp number database Chinese brand sellers saw their product sales on Amazon's mature sites increase by more than 50% year-on-year; under the same conditions, more than 15% of sellers saw an increase of more than 100% (Amazon data, the time period is from November 17 to November 27, 2023, compared with the same period in 2022).
Take the global layout as an example. The growth rate of e-commerce in emerging regions such as the Middle East, Australia, Latin America, and Central and Eastern Europe where Amazon is located has exceeded that of mature regions. In the past 12 months, the number of Chinese sellers on Amazon sites other than the US site has increased by 45%, among which Latin American and Middle Eastern sites are particularly favored by Chinese sellers (Amazon data, time period is July 2022 to June 2023).