2. Create a sense of community through user-generated content

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The process of churn reduction doesn’t happen by accident. The more guidance you’re able to give customers, the better.

Education isn’t the be-all, end-all of customer retention.

Perhaps one of the more straightforward strategies to reduce churn is simply engaging with your customers via social.

Picking their brains. Celebrating their success stories. The list goes on and on.

Sharing user-generated content (UGC) in the form of reviews and customer photos represents a way to engage your customers and build a much-needed sense of community among your buyers.

For example, brands should make a conscious effort to share shout-outs and compliments from their customers.

And if you sell a physical product, encouraging customers to share photos of your product in action is a no-brainer. Many brands make UGC a cornerstone of their content strategy.

Among our customer retention tactics, this is perhaps the lowest-hanging but most fun. Don’t be afraid to show off your personality and engage your audience.