Is SEO needed for social media?

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Discourse aside, SEO and social media have a complementary relationship. Companies can use SEO for social and it’s an important component of developing a mature marketing strategy.

What is the connection between SEO and social media?
The connection between SEO and social media—particularly if malta b2b leads social links and shares have a significant impact on traditional search rankings—has been debated for over a decade now. Some argue that misinformation on social media has led people astray when it comes to SEO strategy.

A thread on X (formerly known as Twitter) between several professionals discussing SEO strategies. The final comment notes SEO professionals are using strategy effectively, but misinformation on social media has led many marketers astray.

Some SEO experts will tell you outright that Google doesn’t take social media performance into account when it comes to rankings. However, other SEO aficionados speak to the importance of using social media for business.

A Post on X from a marketing professional introducing a thread on why social media is more important than SEO.

Search engines do not use social signals as a ranking factor, but some professionals agree they are an indirect SEO booster that can help with traffic and rankings.

A Post on X from an SEO professional listing three reasons why social signals matter. The reasons include: build a strong social presence, it's an indirect SEO booster, and engage with your audience to encourage social sharing.