The entrepreneur was familiar with Yandex Business before, when she ran her beauty salon. Therefore, when she opened a new business, she immediately added it to Maps and connected advertising . After that, Yandex Business itself created and placed "E17" ads in Yandex search and among 55,000+ sites — partners of the Advertising Network. And also highlighted the mini-hotel in Maps — the profile began to appear higher in search results, and inside it became possible to add a noticeable button.
In the mini-hotel profile, the user can evaluate the switzerland telegram data interior design and immediately proceed to booking a room
With advertising from Yandex Business, Farida gained access to new functions. For example, she created a showcase, where she added several rooms and indicated their cost. By clicking on the name of the room, a potential client is taken to the E17 website, where they can book a room. The showcase is visible even if the user does not go to the hotel profile.
The room cards in the window lead to the mini-hotel's website
"The website has the ability to provide more detailed information about each room. I myself would find it more convenient to go from the hotel profile to its website, where I can look at photos of the room and find out what it has. That's why I added the "Book" button."
Farida makes the hotel's profile on Maps more detailed to attract potential guests
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