How to open a pharmacy chain in five years and make sure customers keep coming back

[likhon450@]

We explain why Nadezhnaya Apteka has been promoting itself with Yandex Business advertising for over three years and plans to continue using it.

Image of the article How to open a chain of pharmacies in five years and make sure that customers come back again

My mother, Tatyana Vasilyevna, suggested opening a pharmacy. She has worked in this field all her life: she studied to be a pharmacist, and for a long time managed large networks, which included 20 and 30 pharmacies. At some point, she realized that she wanted to open her own business, and she involved me and my wife, Galina, in this. This is how our turkey telegram data family business began.
Ignatius Shuldeshev
Co-owner of the drugstore chain "Reliable Pharmacy" in Rostov-on-Don
Besides his mother, Ignatius himself and his wife worked in the pharmaceutical industry.
Tatyana Vasilyevna worked for hire for over 15 years before opening a business. She knew how to organize the work of pharmacies, select the assortment, work with suppliers. Her vast experience became the starting point in creating a family business.

Galina also knew well how a pharmacy worked from the inside. Before opening Nadezhnaya Apteka, she was a pharmacist: she made sure that the store always had the necessary drugs. Although Ignatiy does not have a medical education, his work was also related to pharmaceuticals. He was a manager in a chain of pharmacies.

I was more involved in documentation, working