Google's search algorithm defines Google's internal process for ranking content

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Google's algorithm
It takes into account a wide range of factors to make its ranking decisions.

Google's algorithm has changed many times over the years, but more recently it has focused on understanding search intent through language models .

For example, Google is able to take into account the three examples list of jamaica consumer email below and provide relevant results even if "change" is used in different contexts each time.

Unfortunately, no one outside Google's inner circle has a crystal ball on all of its ranking factors – and it's understandable that Google is so tightly guarded about its magic formula .

Fortunately, Google provides users with best practices to follow. Additionally, experts like John Mueller , a Google spokesperson, occasionally provide advice and answers about the algorithm .

That said, here are some areas you should keep in mind when optimizing your site based on Google’s own recommendations:

Intent: Does your content answer users' questions or show them what they want to see? Factors like language, freshness, and synonyms make a difference.