What types of social media target audiences are there?

[fomayof928@mowline]

Coldwell Banker's Instagram post showed a comparison between Cincinnati and Baltimore, with the caption: "Cincinnati and Baltimore both have exciting football teams, but which city would you rather move to?"
Image source: Instagram

Purchase intention
Intent to purchase a specific product is another common way germany b2b leads to segment your target audience. Someone who wants to buy a car may have different priorities than someone who wants to buy a laptop. Therefore, you need to tailor your messaging to better meet each of their unique needs and priorities.

subculture
A subculture is a group of people who share a common experience, such as a certain music genre or entertainment industry. Think Whovians or punk rock fans, they may each have different motivations for connecting with your brand.

Find out how Dick’s Sporting Goods is cleverly targeting the Taylor Swift fan base in the Instagram post below. The comments section alone can give you an idea of ​​how effective subculture-based targeting can be.

An Instagram post from Dick's Sporting Goods shows off Travis Kelce's '87 jersey with the words "If you were in the '87 era, too."
Image source: Instagram

Existing customers
You may even want to create target segments of your existing customers. For example, you might want to re-engage a group of inactive customers. At the same time, you may also have a group of long-term, high-paying clients that you want to reward.