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Once you understand what makes your business different, you can condense it into one short sentence – your unique value proposition.
Using an unoptimized sales funnel
Any marketer will tell you that finding new customers is hard work.
If you have to do the same work over and over again every time you want to make a sale, you’ll find it very difficult to grow and expand your business.
Remember, it costs much less to retain a customer than it costs to acquire a new one.
That’s why an optimized sales funnel is crucial to the growth and success of your business.
The sales funnel is a marketing term that refers to a potential customer’s journey to purchase. It involves several steps:
Top of Funnel (TOF): At this stage, customers are just beginning to learn about and show interest in a business or product.
Middle of the Funnel (MOF): This is the sales process that converts prospects into paying customers.
Bottom of the Funnel (BOF): This is where potential customers actually take action to make a purchase.
The following diagram illustrates what a sales funnel looks like for a business in the digital marketing space: