3 Brand loyalty examples to inspire your approach

[fomayof928@mowline]

2. Marks & Spencer
How do you reinvent a brand that’s more than a century old? That’s the question Marks & Spencer, a UK-based retailer specializing in clothing, beauty and home products, had to answer in 2019 after dropping from cyprus b2b leads the FTSE 100 for the first time since the city share’s index began in 1984.

Fast forward to today and you’ll see a company back on the up, largely due to an omnichannel customer experience strategy that creates cohesion across its many offerings.

To bring the brand into the digital age, Marks & Spencer introduced an app-based loyalty program in 2022. The program, called Sparks, treats loyal customers to gifts, prizes, personalized offers, charitable donations and more.

Three iPhone UX mock-ups of the Marks & Spencer Sparks app. The first features a checkout flow, the second features the app home page and the third features a list of Sparks benefits.
Source: Marks & Spencer

The M&S team came up with these benefits by listening to audience feedback and experimenting with incentives to get them in-store—and so far, it’s working. More than 4.3 million active users turn to the Sparks app to stay connected with the retailer.

Takeaway: Boost your brand loyalty by creating a customized program that matches your audience’s interests and desires. When you actively connect with your customers, you’ll uncover ways to strengthen loyalty that go beyond occasional discounts.