Content must be easily accessible from any

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Understand context. device: desktop, tablet, smartphone and any platform. It is not the user who has to adapt to the site but vice versa. 8. Build digital service, not websites. The website must be one of the channels of communication between the company and the end customer, but it is not the only one. 9. Be consistent, but also feel free. Be consistent, not uniform. The Internet is an information channel before it is a sales channel. Use a language that is consistent with that used in corporate pitcairn island business email list communication but speak to your audience by giving yourself some freedom.


On the institutional website you can use a language, on social media use social communication. Give your site and your communication a personality, don't be like everyone else. 10. Make things open so that they benefit everyone. Make thinks open, it makes things better. Your website is not a closed and static space, but it must be the exact opposite. It must help you shorten the distances between you and your customers or potential customers. It must encourage dialogue, meeting, encourage participation and interaction, listen to the user and understand their needs to satisfy them, their requirements and requests.