Interactive Advertising Bureau, an association of advertising, marketing

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The first guide of visibility standards , also in response to the widespread use of ad blockers . And we must not lose sight of initiatives such as Google's with Chrome, which in February will implement a native blocker for those formats that are not very respectful to the user .

Finally, the third problem has to do with brand safety, which brings us to the topic of programmatic advertising. This system is based on automatic bidding that seeks to optimize inventories and does not involve human intervention, who in any case have been able to establish different criteria. And this means that there is less control uae email list over where the ads appear and therefore there is a risk that your brand will be associated with negative content for it for some reason. Initiatives such as ads.txt try to solve this .

3. CPA (cost per action) can appear in other contexts such as per conversion or per lead, depending on the agents involved, but the scheme is summarized as what the advertiser pays a third party for having helped him obtain something relevant to him . Whether it is a sale, a registration, an app download, etc. The formula would be the following:

CPA = Total cost of the campaign / conversions achieved

In the case of e-commerce sites like Amazon, there is a detailed schedule that indicates how much you will earn based on the type of product you have helped sell.

The problems in this case have to do with incomplete or useless records, or other actions that are poorly defined or susceptible to being manipulated or not measured properly, with budget expenditure without results.

4. CPV (cost per view) is what the advertiser will pay to the displayer of a video ad that has been viewed for a sufficient amount of time , as agreed. The scales here are varied, depending on the platforms or marketing companies.

For example, in the case of YouTube there are two types of pre-roll ads, called TrueView. The first can be skipped after five seconds, and the second cannot. In the first case, you will only be charged when the ad has been viewed within a minimum amount of time, and in the second, for complete viewing. This calculation also applies to the advertising videos that the platform inserts into search results.