38% of readers abandon a news story or blog entry without reading a single line .
It is significant that the most viewed news sections of digital newspapers have become a succession of anecdotes and light reports . In this context, even some media considered serious have engaged in research into the most overused clickbait techniques . It may seem like an effective choice in the short term (and it is, given the data in hand), but it is also a serious risk to the credibility of these media.
The examples are there for brazil email list everyone to see, all you have to do is connect to the internet and pay a little attention. In fact, we are going to use some examples (without having to search too much) to analyze some of the most commonly used techniques :
Using numbered lists , sometimes with the added trick of highlighting one of the elements above the others, without giving any more clues than the order it occupies in that list. It seems that we like numbers so much that we can be tempted to follow the example of Verne (El País), who ironically used this technique in the very headline of this report : “8 incredible techniques that headlines use to get your attention (#9 will surprise you).”
Clickbait: version 2.0 of the yellow press
Clickbait: version 2.0 of the yellow press
The omission of a key element of the news, as a way of adding an element of mystery and pushing readers to visit the link to complete the information. The classic cliffhanger , as it is often called in the jargon of television series.
A Chartbeat study three years ago revealed
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