How to generate B2B leads?

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For your quality lead generation strategy to really work, you need to create a process that not only guarantees the acquisition of B2B leads in the short term, but also works in the medium and long term. To do this, you can follow the following 3 steps.


1. Create a solid foundation that works in the medium and long term

It will be impossible to generate qualified vietnam email list leads or quality prospects without having elements that help attract and capture user information.

The foundation of your strategy should include the following:

Optimizing your website through an SEO strategy. That is, making sure your website is able to appear in search results when your target audience searches for things like “How to improve [Problem you help solve],” “Best [Product or service you offer],” or “Companies that offer [product or service you offer].”
Creation and optimization of landing pages that help achieve a better conversion rate and that will be used in your campaigns.
With this you can ensure better results when you implement the following steps.


2. Invest in short-term strategies

Once you have the foundation ready, you can implement other strategies that work well in the short term.

Google ads or social media ads are essential tools to improve sales and the acquisition of quality leads.

However, to use them in an industrial marketing strategy you must investigate and know how your target audience uses them.

You can probably identify CEOs, COOs, CMOs, and CFOs as using networks like LinkedIn or YouTube. But that doesn’t mean you should discount the rest.