Phases to create an online marketing strategy

[samiaseo222]

Before starting with the phases we must go through to develop our strategic plan, we must be aware that achieving objectives and profitability is not something that happens immediately, but rather we will obtain results in the medium/long term.



Phase 1. Internal and external analysis of the company.

It is obvious that any plan begins with honduras email list an analysis at both an internal and external level.

To analyse our competition we need relevant information such as, for example: Who are our main competitors? What marketing strategies do they use? What channels do they use? Who are their customers? Are they present on social networks?

At an internal level we have to be clear about our target audience, the products and/or services we are going to offer, the resources we have available, the human team we have. In addition, we need to have detailed information about our target audience

: age, geographic location, consumption habits, their preferences and needs… Once we have the analysis polished, we will do a SWOT analysis of our company with the aim of obtaining our weaknesses and strengths, as well as the threats and opportunities external to our business.

Based on this analysis we can move on to the next phase: defining objectives.