The consumer realizes irresistible

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This process can be somewhat difficult to dissect, but there is good news: you can create as many offers as you want and thus ensure that you give each one what he needs at the time he needs it:

When he is getting to know you: (visit) at the top of the funnel (TOFU)
When you are being considered: (lead) in the middle of the funnel (MOFU)
When you are making up your mind: (potential client) at the bottom of the funnel (BOFU)
Stages of the buying cycle

By offering them deals at iceland email list each stage, you will help them move forward in the purchasing cycle.

Creating offers for every stage

While the “Contact Us” link is the most prominent feature on most websites, it doesn’t mean that it’s what the user is actually looking for. Also, a user may come across one of your offers and not convert to a lead because it’s not the right solution for them. On the other hand, when the user finds an offer that is designed to answer their questions, conversion is almost guaranteed .

By creating targeted (and irresistible) offers for each stage, you ensure you're targeting everyone who browses your website.

Those who are about to make up their mind (BOFU) prefer specific and personalized offers such as a free demo, comparators, coupons …
Would someone who is almost convinced to buy your product want a basic infographic? What value would a user who has just heard about your service for the first time see in a coupon? By giving each user what they are looking for in the buying cycle, you will be able to help them become customers.