Later on, after I returned home, I noticed how that helpful gesture had shaped my behavior.
Not only did I speak highly among friends about that individual winemaker, I also had great things to say about the entire winemaking region. Moreover, I noticed that I was most eager to make a return visit to those wineries who gave me all the great tips on good wines that were also being made by their area competitors.
So as you can see, there’s good karma in providing solid referrals.
Next, Offer Free Extras
Free offers are timelessly powerful. I’ve benefited from this first-hand, not just as a consumer but as a business owner, too.
For example, I have a client who recently referred me to someone in her organization. To show my appreciation, I sent a free ticket to a much-sought after Engage event.
Another great example comes from another of my bahamas telegram data clients who sends free gasoline cards (which you can well imagine was greatly appreciated when gas prices skyrocketed to $4 per gallon).
Included with the card was a little note that said ‘you filled up my tank, now it’s my turn to fill up yours.’
Little things like that—gestures that don’t need to cost a fortune—can really go a long way to cementing a great business relationship.
Consumer loyalty programs are another great way to generate repeat business.
There are plenty of examples out there, from points programs to gift certificates and special discounts to returning customers.
Why limit those programs just to those who already know you? Be creative.
If you offer gift certificates to existing clients, include an empty spot where the recipient can choose to forward the offer to a friend or colleague who might not be familiar with your products or services.