In the graph above we can see that all three domains have seen significant traffic increases just this month.
Home decor (+7%)
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After the State of Emergency order came into effect, your home has become your office, your school, a restaurant and all the places you used to go.
Many consumers have therefore turned to decoration, either for pure pleasure or out of necessity, and this is reflected in the global traffic trend in the category.
Once again, we have not noticed any major changes in user preferences when it comes to home decor brands - IKEA, Leroy Merlin and Zara Home are among the most visited pages.
But if we look at the evolution of traffic in the main domains in the decoration sector, we find that in Spain the leader is Leroy Merlin:
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Leroy Merlin's website in Spain is the one that has gained the most traffic, with a 23% growth, which translates into more than 4 million additional visitors.
Among the top domains in this category we also find Zara Home, which has seen a 25% drop in traffic, a trend that it coincidentally shares with Maisons du Monde and which may be explained by the higher average ticket price of both firms.
It is interesting to note that Ikea, which is a global market leader, does not enter the top 5 domains in the category in Spain.
However, its traffic has also grown from 1.5 million to 1.6 million in the period from January to March.
Retail (+6%)
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Compared to other industries, a 5% increase in traffic may not seem like much, but the retail category has a volume of 14 billion.
So, in just three months, it has generated 1.5 billion new visitors.
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When almost all shops are closed or considered dangerous to visit, all daily necessities, from food to an iPhone charger, have to be purchased online.
It is therefore not surprising to see a larger number of companies in the top 10 than just the more established ones.
Amazon, eBay, Walmart, Apple, Aliexpress, all these giants are the absolute global winners of the coronavirus crisis.
You can read more about the winners and losers of the COVID-19 pandemic in our latest post on the topic .
In Spain, Amazon's leadership is indisputable, which fully coincides with the global trend in the world.