B2B prospecting can be carried out in two ways :

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sami
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Joined: Wed Dec 25, 2024 1:01 pm

B2B prospecting can be carried out in two ways :

Post by sami »

Participating as an exhibitor in trade fairs or conference events connected to the EXPO zone is a very good opportunity to establish new business relations and acquire new contacts at the prospecting stage.

Participants in industry events, e.g. trade fairs (both exhibitors and visitors) are characterized by greater openness during the event , which facilitates the establishment of business relationships, which will then be verified at the contact stage after the event.

B2B prospecting carried out by collecting contacts from people visiting the stand is considered an effective method, however, a lot depends on the importance of the event, the number of visitors, and the acquired leads must then be subjected to an evaluation process to see whether they can be considered qualified leads.

Visiting industry events (e.g. fairs and conferences)
it is a kind of continuation of the method described viber data above, but implemented "from the other side"


people who represent a company exhibiting at a trade fair and participate in it undertake additional activities related to visiting the stands of other exhibitors (this depends, of course, on the profile of the trade fair)
you can plan a completely separate trip for this type of event :
to the fair, to visit stands and obtain contact details directly from exhibitors during the event
to attend an industry conference, take part in networking, participate in a panel discussion, give a lecture and as a result acquire business contacts from other event participants.
References and recommendations
this is probably the most pleasant way for anyone to acquire new contacts, when someone calls us who has received contact from a client who is satisfied with our services. I wish everyone as many of these types of leads as possible J, however, such a situation must be earned in advance .
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