utm_content: used to differentiate links that lead to the same destination, e.g. logo, product_photo, lifestyle_photo.
These parameters are mainly used for very advanced, multi-level marketing campaigns for which we expect a lot of data to be analyzed.
The most important benefits of using UTM parameters in marketing
Marketing, especially digital advertising marketing, is practically non-existent without analytics. Modern technology offers enormous opportunities for tracking consumer behavior and preferences, including email contact lists uk relatively simple, free-to-implement solutions such as UTM parameters . Using them, we are able to precisely determine which of our actions bring positive results and which do not necessarily.
It often turns out that predictions about how individual sources, campaigns and advertisements will perform will not be reflected in reality. Access to hard data, especially in large quantities, allows decisions to be made based on objective premises, and not one's own hunches and preferences. This is of great importance, for example, in the context of the budget allocated for individual marketing activities, and consequently also the return on investment.
UTM parameters are a great way to distinguish sponsored and organic links on different sites, run A/B tests on advertising materials, or isolate all campaigns and activities related to a specific promotional campaign for analysis. They will be useful practically everywhere where we place any links to our website or landing page as part of our marketing activities.
What's more, implementing links with UTM parameters does not involve any additional costs for the entrepreneur. It's just a few dozen characters of additional code in the URL, and it can significantly contribute to reducing the costs of marketing activities while increasing their effectiveness.
How to correctly add UTM parameters?
The aforementioned Campaign URL Builder tool from Google helps you create correct UTM parameters quickly and easily . Simply go to the tool's website and enter the