Top tip: Optimize images, take advantage of browser caching, and use a content delivery network (CDN). Regularly check speed on both desktop and mobile with PageSpeed Insights.
10. Mobile usability
In the world of mobile-first indexing, it's non-negotiable that buy email lists australia your page is mobile-friendly. Responsive design, readable text, and easily clickable elements foster a better mobile experience.
11. Keyword in URL and URL structure
A clean, descriptive URL that includes your primary keyword can send another relevancy signal. Keep URLs short, descriptive, and easy to read. For example, “example.com/seo-tips” is clearer than “example.com/post?id=1234.”
12. Duplication of content and canonical tags
Duplicate content can confuse search engines. If you must have similar pages, use canonical tags to indicate their main version. This prevents ranking signals from being diluted and ensures that Google knows which page to prioritize.
13. Image Optimization (Alt Text and Filename)
Images improve user experience and can help with SEO. Use descriptive file names and alt texts that reflect the image content. This helps with accessibility and provides additional topical clues to search engines.
14. Freshness and updating of content
Recently updated content can gain a slight advantage in rankings, especially for time-sensitive queries. Updating older posts with new data, examples, and information shows Google (and users) that your page is current and trustworthy.