AI in SEO: What Does the Future Hold?

[sharminakter]

According to a McKinsey survey, the most commonly reported uses of generative AI tools are in marketing and sales.

And as Ana Camarena , Head of Content Writing at Semrush, points out , marketers who exercise careful judgment when using AI SEO tools will reap the greatest benefits:

“It’s important to know how to use AI,” she said. “But I think what’s key is knowing what not to use it for. AI—and, more specifically, ChatGPT—is not the answer to everything SEO-related. Even though some marketers consider it that way.
For example: When using ChatGPT for keyword research, it’s common to get incorrect search volumes or zero-volume keywords (it’s a much better idea to use our Keyword Magic tool). When using it to belize telegram number database write articles, you’re likely to get factually incorrect content that doesn’t follow Google’s EEAT guidelines and doesn’t satisfy search intent.

The result?

AI should not replace SEOs, content marketers, and skilled writers.

AI tools for SEO can definitely support your optimization efforts. But ultimately, humans still need to be involved to bring experience, expertise, authority, and trust (the “EEATs” Camarena mentions above) to the page.

Lindley sums up the situation:

Let AI generate ideas. And let humans choose the best ones.

Boost your online visibility with strategic AI SEO tools
Every marketing team has different needs. The AI ​​software that works for one person may not work for you. And that’s totally okay.