This year, Picard is celebrating its 50th anniversary. 50 years of high standards and innovation to source quality ingredients and imagine ever more delicious recipes. 50 years of collaboration with partners who are passionate about their work and always want to do better.
To celebrate and mark this anniversary, Picard, one of the French people's favorite brands, launched an omnichannel activation campaign to reward its loyal customers on their birthday on May 15, 2024. When they checked out, in store or on picard.fr, each customer received 50 bonus loyalty points and a chance to win one of 50,000 Picard gifts!
OBJECTIVE
For this significant celebration, Picard had several objectives:
1. Boost in-store and online sales.
2. Strengthen the loyalty of existing customers.
3. Attract new customers while increasing conversions.
SOLUTION
In order to maximize the impact of this anniversary taiwan contact number campaign, Picard deployed a 360° strategy integrating several channels including Rich SMS.
The Sinch teams supported Picard in designing a fun and interactive Rich SMS mechanism allowing their loyal customers to discover the surprises for Picard's 50th anniversary by blowing out the candles on the Rich SMS animation.
RESULTS
An excellent click rate of 15.6% for this campaign! (x4 vs market average)
Excellent engagement results with a response rate of 93.13% and a redirection rate of 47% to prepare your basket.
Click-through rate, responsiveness, redirection
This initiative has fitted perfectly into Picard's ongoing strategy, which places innovation and customer engagement at the heart of its actions.How to boost your 4k TV sales with Rich SMS during major sporting events?
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With a major sporting event this summer, BUT wanted to boost its sales of 4k TVs. With fierce competition in the market and increased demand for high-quality screens, it was crucial to find an innovative strategy to capture consumers' attention and encourage them to discover the selection of TVs available.