Drive more traffic to your website.
Downloading apps.
Get more followers.
Increase the engagement rate of tweets.
Promotion of videos or gifs.
Re-engagement of current users with your app.
Recognition: so that as many people as possible see your posts.
In-stream video: These are promoted videos that are shown to Twitter users on their respective timelines.
Twitter Ads also allows for multiple forms of targeting such as:
Geographic location.
Gender.
Age.
Languages.
Devices and platforms (iOS, Android, cell phones, tablets, notebooks, PC).
Keywords: This type of targeting allows you to reach your audience through their social media searches, their recent tweets, and the tweets they've interacted with that include that keyword.
Followers: users who follow accounts with similar themes (e.g. technology)
Interests.
And more!
Another advantage of Twitter Ads is its cost: its CPC is usually very cheap compared to advertising platforms on other social networks. On the other hand, there is a risk that the ads will be seen as just another tweet and go unnoticed, so it is very important to work on the copy and the image that accompanies it to capture attention.
Facebook's advertising platform has a potential reach of 2.23 billion people, giving you a great opportunity to reach your target audience. Setting up campaigns on Facebook Ads, just like on Twitter, is based on objectives:
Traffic: bring more users to your website.
Brand awareness: Show ads to people who, based on their Facebook activity, may be most interested in what your brand offers.
Reach: This objective shows your ad to as many users as possible, whether they are near your location or not. It's great for branding.
App installs: Create ads with links to the Play Store or App Store to get users to install your apps.
Lead Generation: These ads allow users to leave their contact information so you can get in touch with them.
Messages: Boost user engagement with Messenger, this type of ad is ideal if you want to build a customer service platform on Facebook.
Interaction: ads to get more likes for your fanpage .
Like Twitter, Facebook Ads also has a powerful targeting capability: location, gender, pages thailand viral telegram followed, age and interests. And the cost of running a campaign on this platform is usually affordable for most SMEs.
LinkedIn is the platform that every B2B company should be on, and its advertising platform is a great alternative to show yourself to professionals from your target companies who can be the gateway to great sales and the start of business relationships.
With over 500 million active professionals, LinkedIn is a goldmine for reaching professional contacts that can lead you to large companies. Its way of segmenting also follows a professional line: you can segment by position, function, company sector or its size.
LinkedIn Ads offers these ad formats:
Sponsored Content: Ideal for boosting your content generation efforts, get your posts to appear in your target audience's feed and get them to read them.
Sponsored InMail: This format allows you to send a sponsored message to your contacts' inboxes, allowing you to address your users in a more personalized way. You can use Sponsored InMail to invite contacts to webinars, to visit a website, or to download content that may be of value to them, such as an eBook.
Text ads: These are small ads accompanied by an image (50 x 50px) that are placed on the sides or on the screen, in which you can put an attractive text with a Call to Action and a link to a landing page or your website. They are the ad format that we recommend using the least on LinkedIn, since they almost always go unnoticed.
And the costs? Well, LinkedIn is managed in dollars, and we all know the dollar situation in the country. In addition, the CPC on LinkedIn is usually high on average, around 2 to 7 USD . We recommend using LinkedIn Ads for those already established SMEs that want to make serious noise and reach potential clients with great potential to become sales to large companies.