Contents:
Podcast
Video
Transcription
Podcast
Video
Transcription
How to prepare for a content audit?
How to analyze a website and online store?
What tools to use for a content audit?
You will find answers to these questions in today's episode of the SEO Podcast!
Content audit – a service that is rarely heard of and is not given much attention on a daily basis during SEO campaigns. And that is a very big mistake! When analyzing websites and services, I would put content audit on a par with analyzing the positioning link profile for the positioned service and in my opinion it is a very important part of the technical SEO audit, i.e. analyzing the “on-site” elements (located directly on the website or in the online store).
In today's episode, we'll talk about the possibility of manually performing a content audit, so if you're interested in doing this service yourself, I encourage you to pay attention to the elements that must be analyzed in terms of SEO optimization, as well as responding to the needs and intentions of your users. If you're going to outsource this service to a copywriter, I invite you to the SEO Podcast episode, where you'll receive a lot of tips to use for effective and, above all, problem-free cooperation between you. You can find the card for this episode in the upper right corner of this video, and if you're listening to me on a podcast platform, you can find the link to this episode in the description.
So let's start by preparing for a content audit so that we have all the information necessary to conduct it effectively. Let's get started!
How to prepare for a content audit?
A content audit is intended to verify the information you publish to your users, and given the type of website you have, such information should be verified for both its usefulness to your customers and to Google's search engine crawlers. It's no wonder that you will need data about your users to perform a content audit in order to be able to effectively implement it.